Xin Ma, Outreach Director of Microsoft Research Asia, is responsible for the strategic planning of collaboration between universities and academic institutions in Asia and Microsoft Asia Research, including research cooperation, talent cultivation, academic exchanges, etc., with Microsoft - Ministry of Education Joint Lab program, Microsoft Fellowship program, Internship program, Joint PhD program as representative programs. Xin Ma was also responsible for eHeritage program, which preserved cultural heritage through the application of advanced computing research. Xin Ma is a board member of China Computer Federation (CCF), director of CCF Women in Technology Committee, as well as the Deputy Secretary-General of Microsoft Research Asia Alumni Association.